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About

Giggling Goats is an e-commerce startup focused on emotional education products.

I designed and delivered the customer-facing website and supporting digital experience to support launch and ongoing customer engagement.

Method

• Worked collaboratively with a business partner to shape the digital direction of the brand and website.

• Focused on creating a clear, intuitive online experience aligned with the target customer.

• Balanced design decisions with practical constraints typical of an early-stage startup.

• Delivered work iteratively, refining the website and content based on feedback and real-world use.

Tasks

• Designed and built the e-commerce website to support product launch and online sales.
  
• Structured page layouts, navigation and content to improve clarity and usability..

• Designed supporting digital assets to promote launch and maintain customer engagement.

• Supported the end-to-end digital launch, ensuring consistency across website and digital touchpoints.